These are our SBC Summit 2026 highlights in a 60-second film from Lisbon, in the affiliate area of Feira Internacional de Lisboa (FIL).
SBC Summit 2026 highlights beyond our stand
SBC Summit returned to Lisbon for its third consecutive year. Before the event, the organiser said it expected around 40,000 delegates, more than 11,000 operators and about 800 exhibitors and sponsors across FIL and the MEO Arena.
Several firsts shaped the week. The Affiliate Leaders Summit ran as a standalone, co-located event for the first time, with its own conference, expo and awards. That brought a larger affiliate and performance-marketing crowd than previous editions, and many of them passed through the affiliate area where we were based.
The new Global Prediction Markets Forum heard the Malta Gaming Authority confirm that prediction-market operators are applying for licences. On the Super Stage, Michael Jordan made his first appearance at a European industry event, alongside Sportradar CEO Carsten Koerl and DraftKings CEO Jason Robins. And on the final day, SBC signed an agreement to keep the summit in Lisbon until 2030.
The conversations behind the footage
The video shows the meetings; this is what they were about. Three questions came up again and again at the stand.
The first was how to recover visitors who leave an operator’s site without registering or depositing. That is usually the largest group of visitors, and the cheapest one to win back.
The second was how to keep growing as CPAs rise in Tier-1 markets. Paying upfront for each player becomes harder to justify as competition for the same audiences grows.
The third was risk. The summit opened four days after Brazil banned fixed-odds betting through Provisional Measure 1,394/2026. Licensed sites went offline on 6 October, an industry challenge is before Brazil’s Supreme Federal Court, and monitoring platforms reported hundreds of new illegal sites within days. Operators told us they want acquisition that does not lock money into media plans which regulation can strand overnight.
Why PiXGaming exhibits at SBC Summit
PiXGaming is a performance affiliate and media company working on a revenue-share-only model, so operators pay only for the revenue the players we bring actually generate. Our proprietary ad technology re-engages visitors who left without converting.
According to recent figures, we work with more than 500 clients in 74 countries, have the capability to deliver high-quality traffic in any market, and generate over 70,000 first-time depositors a month in average. Events like SBC Summit are where most of those partnerships begin, face to face.
Continue the conversation
For our full analysis of the event, read PiXGaming at SBC Summit Lisbon 2026: What We Learned. To see how we work in practice, send a message and book a call with the team.
