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30/07/2024

Worldwide retargeting strategy can increase sales

Worldwide retargeting campaigns are not new but only recently it is gaining traction and it is a form of online advertising that aims to bring back visitors who have left your website without making a purchase, registering or interacting with you in a desired way.

By showing them relevant ads on other websites or platforms they visit immidiately after your website, you will be reminding them of your brand and products, which encourages them to return and possibly convert a visitor that otherwise would be lost.

Tied to that is the properly ad placement, which is key to reach audiences based on demographics, interests, behaviours and identify costumers in different regions of a jurisdiction. With tailor-made ad placement solutions you can tap into niches with ease to deliver your brand and products to high-value costumers.

Worldwide retargeting campaigns and ad palcement when done properly can help a business increase sales, customer loyalty, and brand awareness that are budget-friendly.

Pixel-based worldwide retargeting

This method PixGaming employs in most of the cases uses a small piece of code (called a pixel) on your website to track the behavior of your visitors and cookie their browsers without collecting any data and without slowing down the site, since it is async. With this pixel, we are able to target the visitors of your website and show them ads based on the specific pages they visited on your site.

Some of the benefits of worldwide retargeting campaigns are:

  • They are timely, as visitors are reached soon after they leave your site.
  • They are relevant, as we can show ads that match interests and needs of visitors.
  • They are behavior-based, as we can tailor ads to specific actions and preferences.
  • They are cost-effective with our Revenue Share model.

Worldwide retargeting campaigns with proper ad placement are powerful tools to reconnect with your potential customers and turn them into loyal costumers while keeping the costs low all the way.

We recommend that you get in touch with our team we we will find the best solution for you business that are both effective and budget-friendly in the short and long-run.

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