Retargeting & Retention: iGaming’s New Market Playbook
Brazil’s regulated market generated roughly BRL 37 billion (about $7 billion) in gross gaming revenue in its first full regulated year, Nigeria’s online market reached close to $1.6 billion in gross win with more than 60 million bettors, and South Africa’s online market topped $5.2 billion to become the continent’s largest — yet in all […]
North America’s iGaming Reckoning: Why the World Cup Will Be Won or Lost on Retention
The United States, Canada and Mexico are simultaneously hosting the 2026 FIFA World Cup and running three of the most differently structured iGaming markets in the world — a $16.8 billion regulated US sportsbook sector, a $4 billion Ontario iGaming market, and a fast-growing but largely unregulated Mexican betting sector worth roughly $1 billion. Industry […]
How PiXGaming Approaches Retargeting Differently
Retargeting has become an essential part of modern digital marketing, but not all retargeting technologies are built the same way. At PiXGaming, we believe performance and privacy should work together, not against each other. That is why our retargeting architecture was designed to operate with a controlled, isolated, and minimal client-side footprint. Many retargeting solutions […]
Why Our Retargeting Script Is Safe and Privacy-Friendly
As digital advertising evolves, businesses and users alike have become increasingly concerned about privacy, transparency, and website security. Retargeting technology is often associated with aggressive tracking practices, excessive data collection, or scripts that negatively impact website performance. However, not all retargeting solutions operate in the same way. At PiXGaming, our retargeting infrastructure was developed with […]
Prediction Markets Are Going Mainstream
Prediction markets have quietly moved from academic experiments to one of the most discussed developments across finance, sports betting, and even research by measuring people’s opinions on a myriad of topics. What started as niche forecasting tools is now evolving into a global ecosystem where users trade on real-world outcomes — from football matches and […]
How Retargeting Can Be Done Without Collecting Data
Traditional retargeting relies heavily on tracking: placing cookies or identifiers, linking users across sites, and showing ads later. But with increasing privacy regulation (GDPR, CCPA), browser restrictions (Safari’s ITP, Firefox ETP), and cookie deprecation (especially third‑party cookies), that model is becoming less viable. Thus, marketers are exploring how to re‑engage audiences with less invasive or […]
How Retargeting Can Be Done With AI
In the evolving landscape of digital marketing, one truth remains consistent: not every visitor converts on the first interaction. That’s where retargeting steps in; a strategy that continues to deliver strong results by re-engaging users who’ve already shown interest. But retargeting, as we’ve known it, is changing. The days of basic banner ads following users […]
How iGaming Operators Benefit from Retargeting
The iGaming industry is fast-paced, competitive, and constantly evolving. With players exposed to a multitude of offers, platforms, and games, standing out and staying relevant requires more than just an attractive welcome bonus or a sleek interface. Success in iGaming hinges on timing, precision, and engagement from real users that convert and remain loyal. That’s […]
How Retargeting Can Increase Player Acquisition in LatAm
In an era where digital competition is fierce and global expansion a must, acquiring the right players in the region of Latin America (LatAm) is both a major opportunity and a significant challenge for iGaming operators. For those of us at PiXGaming, with our presence in over 70 countries and a track record of delivering […]
How Can Scripts in Google Tag Manager Be Safe?
In the digital marketing world, Google Tag Manager (GTM) has become an indispensable tool for businesses and marketers alike. It simplifies the process of adding, updating, and managing various marketing and analytics tags on websites—all without needing to modify the source code directly. But with that power comes a natural question: How can we ensure […]
