The iGaming industry has always been challenging but also very rewarding for honest and transparent companies. The year of 2024 was a particularly profitable year for several of PiXGaming partners, and here we will examine a major operator case study in the iGaming industry, with presence in the UK, Europe and South America.
They had but wanted to increase conversions and wanted to test new ways of retaining traffic, partnering with PiXGaming, a retargeting strategy was implemented and led to consistent monthly growth, reactivation of lost users, and a powerful boost in conversion metrics.
Let’s break down how this collaboration translated into €15.7 million in deposits in just 12 months.
The Challenge
This prominent iGaming operator had a large volume of traffic already but a lot of the potential players were getting lost, as it is common with both organic and paid traffic. While acquisition was good, the conversion from click to deposit remained below the set target, and first-time depositor numbers weren’t increasing effectively.
- Needed to improve conversion from visit to depositors
- Required compliant, efficient retargeting across geos
- Wanted full transparency and optimisations on performance
Our Solution: Precision Retargeting + Behaviour Segmentation
PiXGaming integrated its Pixel across the operator’s websites in a few geos and started campaign testing in the required countries. Since the Pixel does not collect any data from the client’s database, we rely on intelligence to analyse the traffic, and we choose publishers with potentially higher conversion rates for the brand profile. We deployed a full-stack retargeting strategy with:
- Audience segmentation (demographic and psychographic segmentation)
- Dynamic creatives based on time of day and times with higher activity
- Optimised frequency caps to reduce media waste
- Real-time reporting dashboards and monthly audits
This allowed our team to run campaigns to this operator — giving the brand the competitive edge they needed to remain a Top operator in the UK and Europe.
The Results: A Record Year
This performance report covering January to December 2024 demonstrates a strong and consistent growth trend for the operator. Signups showed an upward trajectory over the year, starting at 1,193 in January and peaking at 1,376 in August, with a total of 12,825 signups across the 12 months. The number of depositing customers remained stable and high throughout the year, culminating in 3,350 in December, being the best-performing month.
Notably, total deposits for the year reached the sum of €15,761,068.25, reflecting the success of our retargeting strategies and indicating an exceptional conversion of traffic into high-value customers ratio during that period. Overall, our reports confirms 2024 as a record year for customer engagement and revenue generation, proving that our media buying and retargeting expertise is paramount for sustainable growth over time.
📌 Notably, peak performance came in August, with over €1.38M in deposits and 822 first-time depositors—highlighting the compounding effect of well-segmented campaigns.
Why It Worked
- Weekly campaign optimisations
- Regulatory-compliant retargeting across LatAm and EU
- Close collaboration with the client’s acquisition teams
- Tailored creative for different user segments
What They Said
“PiXGaming’s retargeting completely changed our approach. We no longer lose visitors — we bring them back more efficiently than ever and on revenue share, which allows us to adjust our goals in the long-term.”
– Head of Affiliation.
Final Thoughts
This success isn’t just about numbers — it’s about unlocking value from every user touchpoint. At PiXGaming, we turn high-intent traffic into loyal customers through retargeting that adapts in real time and performs consistently month after month.
Interested in what we can do for your brand?
