Retargeting & Retention: iGaming’s New Market Playbook
Brazil’s regulated market generated roughly BRL 37 billion (about $7 billion) in gross gaming revenue in its first full regulated year, Nigeria’s online market reached close to $1.6 billion in gross win with more than 60 million bettors, and South Africa’s online market topped $5.2 billion to become the continent’s largest — yet in all […]
Prediction Markets Are Going Mainstream
Prediction markets have quietly moved from academic experiments to one of the most discussed developments across finance, sports betting, and even research by measuring people’s opinions on a myriad of topics. What started as niche forecasting tools is now evolving into a global ecosystem where users trade on real-world outcomes — from football matches and […]
Why African Countries are the Next iGaming Market
Africa’s iGaming Boom: The Numbers That Matter The African iGaming and sports betting industry is no longer “up-and-coming” — it’s here, and it’s growing fast. The takeaway? The money is already here. Timely retargeting and smart market entry are what will unlock the next wave of growth. Why Africa Is So Attractive for iGaming Brands […]
Online Gambling Regulations in North America and the Rise of Sweepstakes Casinos
The regulatory landscape for online gambling in North America is highly fragmented, defined by a state-by-state approach in the United States and varying provincial frameworks in Canada. This decentralisation has created both opportunities and challenges for operators and affiliates navigating the market. As regulation continues to evolve, a parallel trend has emerged: the rapid rise […]
The Importance of Affiliate Programs for Casino Operators
Estimated reading time: 4 minutes Affiliate programs play a vital role in the success of casino operators, especially in the highly competitive online gambling industry. These programs provide a cost-effective way to increase visibility, attract new players, and boost revenue. Here’s a detailed look at why affiliate programs are crucial for casino operators and how […]
